The Internet connects our world in a way that it has never been connected before. We can chat with a person in Australia and text a person in Norway at the same time. We feel as if the Internet is a portal into another world where we can share and re-share anything we want.
So when your friend in Australia sees a cool video or awesome blog post, they can share it with you almost instantly. I believe The Entertainment of the Internet thrives on three key factors: Your Friends, your friend's friends, and the friends of the friends of your friends. In other words; what it boils down to is that the entertainment only spreads so long as people share it. A movie studio has it easy, in order to create awareness for a new movie, they just cut together a trailer to show in theaters. An independent artist, however, must utilize any platform he/she can to attempt to gain awareness of their work.
Lets look at an example: Edd Gould is a Artist and Animator in Southern England. Running his own website, Gould has a Twitter account, a Facebook fan page and a deviantArt account all devoted to spreading the word of a new comic or animation he has completed.
And of course, the watchers on Twitter faithfully retweet updates, Facebook fans are added, and Edd's deviations are seen in the favorites boxes of Deviants everywhere. If it was not for this constant sharing of the content, Gould would have never even had his projects seen by anybody.
Sharing is the constant of Net-tertainment. If no one shares content, no content is seen beyond a few people.
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