Online Entertainment's appeal is apparent with the first fact: it's almost always free! Unless your using a service such as Netflix, you can always access sites like YouTube or Hulu at no charge. A person can get on, listen to music, watch a few videos, browse an art gallery, catch that episode of Battlestar Galactica they missed that one time, and then play a game on Shockwave.com, all without spending a single dime.
The second appeal is that its quick. Anyone with a decent internet connection can get fast results. A slower connection can at least load pictures and music.
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